Healthy Ethical Tasmanian

Who we are

Lenah was founded in 1993 by John Kelly & Sally Bruen and was joined by Katrina a few years later.

All 3 continue as passionate committed shareholders.

Owners

John Kelly

A visionary creative who rarely thinks inside the box! Determined and persistent, John has “zero quit”.  A Rural Scientist with a meat science flair. Abhors waste.

Katrina Kelly

Agricultural Scientist by training but an animal loving environmentalist at heart. As a child wanted to be Dr. Dolittle and talk with animals.

Sally Bruen

Tasmanian born and bred, Melbourne based entrepreneurial community development and marketing specialist.

Michael Elfwing – General Manager

A Swedish born chef, Michael has won numerous awards working at the Executive level in both Australia and Asia. Most recently he was the Group Executive Chef for all the NRMA premises. Prior to that Michael was the Executive Chef at places ranging from the Shangri La Sydney to Conrad Osaka, Japan and Hilton Kuala Lumpur, Malaysia. In a delightful closing of the loop, Michael used our possum with Cheong Liew at the Grange, Adelaide Hilton over 20 years ago.

Michaels’ culinary training is French and Italian. Apart from being a Chef, he is also a professional sommelier and an author (“Cooking with Michael Elfwing” shortlisted as the Best First Cookbook at the World Gourmand Cookbook Awards in Paris 2012). Michael’s cookbook is available for purchase from our website.

Michael has featured on numerous TV programs. He comes to us with an absolute wealth of food industry experience! We are super proud that Lenah is keeping Michael in Tasmania. 


Our people

Lenah would be nothing without our wonderful team of staff. They are highly skilled artisans. Training is critical. On employment, all processing staff are enrolled in Cert II Meat Processing at TasTAFE with 50% going on to complete Cert III or higher, trained to the Inspector level. This is 3 times the national meat industry average. Consequently, Lenah has an Inspector at all parts of the processing chain, ensuring consistently high quality products. The team is led by our General Manager, chef Michael Elfwing.


Our harvesters

All animals processed by Lenah are supplied by trained and accredited harvesters. Harvesters must have completed the TAFE “Game Harvesters Skill Set” course AMPSS00018 and been assessed in the field for competency by government inspectors.

All animals supplied must be brain shot using approved calibre rifles. Dispatch is instant. There is no herding, driving, transporting or stunning in an abattoir. In terms of animal welfare, the harvest is worlds best practice.

Lenah would be nothing without our professional, highly skilled Harvesters.


Our inspiration, Dick Lawrence

We would like to honour a gentleman that was part of the inspiration behind Lenah.  Mr Dick Lawrence. 

Dick Lawrence was a creative and forward-thinking farmer, based at Cressy, Northern Tasmania.  John first met Dick when he was working with the Department of Agriculture.  Dick was one of Johns farming clients.  Dick was keen to investigate the potential for a business based on processing Tasmanian possum and shared these ideas with John.  At the time John and Sally were participants in a business development training program called The Enterprise Workshop.  John and Sally formed a working group with some other participants, producing a feasibility study on Dicks concept as well as Tasmanian wallaby.  At the time the Department of Agriculture was restructuring and John didn’t like the office-bound direction it was heading, so he put up his hand for a redundancy.  Together John and Sally set up Lenah and the rest, as they say, is history.